In 2020, Chris and his wife, Lori, launched the Fastbreak Course, a $4,000 program educating entrepreneurs on how to grow their business in its early stages. Prior to its launch, the Harders developed a 30-day sales plan for the course, which included using Community’s innovative technology to text at scale and to engage new, prospective customers.
Here’s what they did: the Harders used the Communities feature – an easy, powerful way to organize your Members (people who you text with) into subgroups based on interests – to build a dedicated group for those interested in the course. Leading up to its launch, the Harders sent voice memos and videos to the group and answered Members’ questions one
on one, which kept the group engaged.