Community announces the new Amplify Latinx class, in support of Latinx small business owners in SoCal. As the largest enthnic group in California, Latinx people have driven so much of US culture. There is a critical need for their voices, businesses and culture to be further amplified, and I am greatly honored to welcome them to our Community.

In celebration and recognition of Latinx Heritage Month, Amplify Leaders each receive a unique, 10-digit Community number that will allow them to connect directly and instantly to their audiences at scale. Other notable Leaders have used this innovative technology to drive impact, sales, and action-- with open rates through upwards of 95% within the first 3 minutes of receiving a text message, and a 59% average click through rate-- this is a valuable communications channel at a necessary time for businesses eager to reach their customers.

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Amplify launched in February 2021 to support entrepreneurs who were disproportionately impacted by the pandemic, racial and cultural  injustices, and more. To date, Community is honored to support over 40 amazing Black, AAPI, LGTBQIA+ and LatinX owned businesses, right here in SoCal.

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The 2021 class of the Latinx Amplify program includes:

CONTRA-TIEMPO: a bold, multilingual Los Angeles-based activist dance theater company that creates communities where all people are awakened to a sense of themselves as artists and social change agents who move through the world with compassion and confidence.

Civil Coffee: Alan and Alex Morales built Civil Coffee to bring coffee to the people.  They believe in delicious, beautifully roasted coffees that anyone can enjoy. They love learning about obscure single-origin coffees, but their menu has something for everyone. Whether you want to sip the latest Peruvian coffee or snack on a barbacoa burrito in the sun, they built Civil for you.

Drips Cheesecake: Founded in 2021 by Cindy Espinoza and Jonathan Cortez, Drips Cheesecake is a dessert company proudly serving chocolate covered cheesecakes topped with cereals, snacks, and treats. Drips is offering an innovative take on cheesecake desserts and transforming the Orange County dessert scene through its unique, awe-inspiring, community driven dessert experience.

ClayQueeries: Formerly undocumented queer Mexican Angeleno, with a passion for ceremony, color, and design.

Elysian Barbershop: Victor Bañuelos opened Elysian Barbershop in 2019 with friends Mike Centeno, Joseph Estrada, Alejandro Mazuera, Omar Romero and Sal Aguilar. Elysian Barbershop was created as a space to experience good times and polished grooming.

Ernesto Yerena: a Mexican-American artist, known for his prints depicting his frustrations with the oppression in his community, as well as creating work in solidarity with the community in the defense of dignity and rights.

Kids of Immigrants: founded by Daniel Buezo and Weleh Dennis as a medium to express their passion to create, empower and love. Inspired by their roots, environments and life experiences, the mission statement is simple -- DO THE BEST WE CAN WITH WHAT WE HAVE. Kids of Immigrants is a movement to recognize that we are all cut from different fabrics, but together make a whole.

RCNSTRCT Studio: founded by Miguel Garcia Larios, a fashion designer and skater from Mexico City. Rcnstrct takes classic American pieces and recreates them into one of one pieces . RCNSTRCT uses a unique process of washes ,cuts, and processes to reimagine vintage pieces.

Sara’s Market: a family run business that has been part of the community for over 60 years. Sara’s Market provides quality products, from everyday essentials to a great selection of imported, domestic, craft beers and natural wines.

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This new class joins other Amplify recipients, who include: Finery; Hate is a Virus; Nova Sage; The Queer 26; Droplet; Crowns & Hops; OldVine Floras; etc.
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Be sure to text our Amplify Leaders. For more information on Community, the Amplify Program, or if you want to hear more from me, feel free to text me: (716) 330-3003.

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Thank you -

Matthew Peltier