Marketing in the modern world is for everyone. With the tools and technology that is now available, anyone can easily run their own marketing campaigns and operations, and make them incredibly effective. While marketing used to be something that was only left to professionals, virtually anyone can make use of social media, website designers, and most importantly, text marketing to help give their own businesses a push in the right direction.
This doesn’t only apply to the kinds of businesses that are selling products - often, these new marketing tools that are available can be just as effective, if not more effective for people selling their services. One specific industry that can massively benefit from this kind of marketing is dentistry.
Dental care is a service that virtually everyone needs, and something that only a very specifically trained group of people can provide. Making use of new marketing techniques can help dentists everywhere to truly help their customers keep coming back, so that they can be as healthy as possible, and their work can be even more fruitful.
Here is how dentists can make use of text based marketing to start to truly launch their business and make it as accessible as possible with ease.
Dentists And Mobile Phones: Why It Makes Sense
As marketing has progressively become more online over the past few years, lots of dentists have switched their own marketing strategies to follow suit. Investing into advertising, their websites, and other marketing tools has created a lot of competition in the area of oral care. Even if the services that are provided may be similar all around, it can be difficult attracting customers as a smaller or less established facility. Often, this leaves the dentists that are incredibly highly qualified behind, even when they are incredibly capable and high quality.
This is why all dentists, even the smaller ones, need to start focusing more on marketing. With the amount of competition in the world, it’s easy to be left behind all of the others. This can be incredibly frustrating, but it’s also something that can be dealt with relative ease.
One of the most cost effective and powerful ways to market in the modern world is by using text based marketing. As the amount of people in the world with smartphones is constantly rising, more and more people in all age groups are starting to be connected to the world primarily through their phones. It is often the tool that they use to find solutions to their problems, and places to go to to fill their daily and scheduled medical needs.
If you are able to get potential or past clients connected through texting, it creates a much higher likelihood that they will come to you for all of their oral healthcare needs, and develop a real dedication as a returning customer. Developing relationships with people is one of the best ways to get them to come back to you for their needs, and making use of texting to do that is one of the best ways to build genuine relationships with your clients.
How Dental Marketing Has Evolved
In the past, most people tended to just look up the nearest dentist and go to them for all of their dental needs. But as time has gone on and more dentists have focused on marketing, people are starting to look around for the best fit for their medical needs. People are more willing to actively search for the best dentist, so it’s important to organize and design your business around attracting these customers to you over any competition.
One of the main ways to do that is to focus on your website design. Having a high quality website is one of the most important things you can do when people are looking online. It will create a powerful and positive impression if your website looks up to date and professional, and will negatively impact people if it looks dated and clunky. Putting a lot of effort into your website can help you to get to the top of Google, and start to bring in a lot more customers from the internet.
It is also important to have a quality website because that will help with search engine optimization, or SEO. This is what tells search engines to put your website higher on the list in search engines, so that more people will see your website before any competitors. This can be done by creating blog posts with lots of keywords that will attract more clicks on your website, and increase your website visitors. All of these things will make it so you are the first thing that people see on the internet, which can be incredibly helpful when attracting new customers.
Another very important thing to focus on in your online marketing is social media. Often, when people are looking for a reputable place to get dental work done, they will look for a place that has a high quality social media presence. This can be done through websites like Twitter and Instagram, and even putting out some Facebook Ads can help to make your business stand out from the others.
It can often be difficult to find things to post on social media, due to the fact that dental practices are often fairly straightforward. However, there are many things that dentists can post to help attract new customers. Posting patient testimonials and patient reviews can help to illustrate a dentist office’s expertise and professionalism, and get more people to sign up and choose you over any competition.
Another huge thing to focus on is advertising in general. Developing internet marketing plans and tactics to appeal to your target audience can help to bring in more customers from all over the internet. Google ads reach many different areas of the internet, and can help to reach a wide range of people and target audiences depending on your preferences. Advertising on the internet can help to bring in both new patients and returning customers, and help them to feel confident in your business as a whole.
Sometimes, it makes sense to work with marketing companies that provide dental marketing services. But in the modern world, it’s easier than ever to advertise to people online. It does require some effort and intentionality, but it can very easily be done with a little bit of work and practice.
Attract Patients Through Texting
When it comes to new and returning customers, one of the most powerful and effective ways to market to them is actually through texting. While all of those other marketing methods and strategies are important to focus on, the best way to actually have a high return on investment and click through rate is actually using texting.
Even though it may seem like a far fetched idea, it can actually be a serious game changer when building communication and developing relationships with your clients. That’s why Community exists - to turn your client and customer base into an actual community. This is due to the powerful way that Community allows leaders to interact personally with every single person who is in their community, and even provide personalized interactions at scale.
Clustering allows you to send messages to specific people using whatever filters you want to. If there are people who have a specific need or preference, you can group them together and send text messages that will specifically be valuable to them, and provide personalized messaging.
For example, you can group your community members who have young children into a separate group from people who have no children. Often, these people’s needs and desires are going to be different, which means they will need different messaging to actually speak to them in an effective way. Community makes this incredibly easy, and allows you to say exactly what you want to to each person.
Drive Patients To Appointments with Community
Another way that you can use Community texting to increase the quality of your dental service is by enabling them to schedule appointments through texting. The reality is that most people generally don’t like phone calls, and websites can often be less than ideal. Allowing people to quickly and easily set up appointments over text means that people will be much more likely and willing to actually make appointments.
That level of personal interaction over a medium that almost all people in the modern world are familiar with can help your own business to grow much more effectively. When going to virtually any kind of medical service, it’s important to make people feel as comfortable as possible. Using Community to allow texting to be the main way to set up appointments is one of the best ways to instill this level of trust and comfort in people, and can help your community keep on coming back.
The world of marketing is always changing. That’s why it’s so important to stay on top of the game in terms of the ways that you reach out to and are reached out to by your customers. Making it a priority to increase the ease of communication between you and your community will lead to better growth and engagement, and there’s nobody who knows that better than Community. If you’re serious about taking your business to the next level, check out our website, and start growing your own dental Community today!