One of the best things about marketing in the modern world is how many tools are available to virtually anyone. Just a quick search on the internet can flood you with different options and choices of strategies to use, examples to base your methods off of, and tools to increase your effectiveness. 

However, due to the massively increased ability that people have to market themselves, that means that, quite simply, a lot of people and companies are marketing themselves. People’s minds and attention have never been more crowded, with countless different parties all trying to vie for attention at the same time. 

That’s why Community texting campaigns are so powerful for creating real marketing solutions. Instead of just bombarding people with information, Community focuses on the actual priority in marketing - people. 

Here is how to use our tools to make sure that your texting campaigns are as effective as possible, and can make a serious difference in how you interact with your community at large. 

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Why Community Campaigns Are So Effective

With a lot of the marketing in the modern world, people have learned to tune out the things that are not a priority to them. People see anywhere from 4,000 to 10,000 marketing efforts every day; sticking out and making an impact on people is something that is incredibly difficult. 

So how can a brand or person stick out through the noise? By creating real, interpersonal connections. At this point in the world, it’s incredibly easy to see when a brand is just trying to market itself to make more money. It feels ingenuine, and people can see that from miles away. But when a company makes an effort to actually create real interactions and relationships with its customers and clients, that makes a huge difference in reception and interaction. 

That’s why Community focuses its marketing efforts on going where people naturally spend their time - in their texting. Instead of trying to drag a potential customer or client to a separate website or brick and mortar store, Community allows you to meet your customers where they are. It’s an incredible revolution in marketing, and a fantastic way to develop real relationships with the people who already care more about you and your business than anyone else. 

Relationships matter to people, and that’s why we’ve made it our mission not to just help leaders create customers, but Communities. 

That being said, using a Community campaign to reach out to your community is more than just typing up whatever’s on your mind, and sending it to anyone in your community. Creating these communities is actually something that has to be done intentionally and with thought and effort. It comes naturally to most people due to the overall relational nature of humanity, but there are a few guidelines that will go a long way in helping you develop a community that matters. 

Here are some tips for creating a Community campaign that will help you to truly maximise your effectiveness and ability to create genuine friendships on our platform! 

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1: Getting People To Pay Attention

Grabbing people’s attention is one of the most important parts of creating a successful campaign. It’s often a fairly difficult task in the modern world, but if you do it in a way that capitalizes on the personal nature of Community, it can become very natural very quickly. 

One of the best ways to grab someone’s attention is to just be real and honest with them. Think of the things you would send to your own community and friends - maybe you should send some of those things to your Community. Community gives you the flexibility to actually text like a real person! 

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Say It How You Want To

Community allows you to use whatever features you want to communicate with your community. Whether that’s just texting, or using emojis, or even using photos, videos, and audio messages, you can text with your community exactly how you’d text with anyone else. 

These kinds of interactions make a huge difference when you actually want to grab someone’s attention. So many companies try to go above and beyond in making something that’s intense and bold, which is fantastic in it’s own right. But remember - you are what grabbed your community’s attention in the first place. The more that you interact with your community in a relational way, the more likely you'll be able to attract their attention. 

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2: Get In Touch In The Right Way

While the “what” of texting your Community is fairly simple, it’s often the “how” that really gets people confused. A common mistake in a lot of marketing campaigns is that the company is making and displaying the right ad, it’s just for the wrong people. Target markets are a hugely important aspect of almost anyone’s life, and it’s absolutely essential to find out how to interact with yours. 

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Clustering

A hugely important part of doing this effectively is understanding Community’s Clustering tool. Using clustering, you can organize people together and apart by using their analytics, basic information, and what they talk with you about. Community makes it simple and easy to reach out to people based on their own preferences and identities. 

For example, you can reach out to people who are based in one dedicated area, or reach out to people who joined your community at a certain date, or even people who have expressed interest in a specific aspect of your identity. It makes all of the interactions that you propagate have a much more direct and personal aspect, and can make interactions much more genuine. 

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3: Creative Outreach

While text based marketing does come fairly naturally to most people, it’s also something that occasionally needs a little extra creativity. Sending the same kinds of messages over time can make your texts feel dry and uninteresting, so finding new ways to reach out to people and compose meaningful messages is important. 

The Community platform provides a large amount of different ways to communicate with people in ways that are fresh and honest. It enables you to know when it’s someone’s birthday, or allows you to reach out to specific people based on where they’re located. All of these personal touches are enabled through Community’s creative usage of analytics and fully customizable filters. 

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4: Send Simple, Short Messages When Needed

One of the most important parts of successful communication is focused on being concise. This means delivering the most possible information in the fewest possible words. It often takes a bit more effort to effectively craft these kinds of messages, but they can be much more effective than messages that take two or three times the word count of the smaller messages. 

Why is this important? Again, it all comes down to attention span. People don’t spend as much time reading messages, or taking the time to process the information. The less time that it takes to clearly communicate an idea or message, the more likely it is that people will actually receive the content, and do something about it. 

Of course, that doesn’t mean that everything has to fit in just a sentence or two. Often, a good strategy is to write down one or two sentences to hook the reader, and then link them to a much more detailed and informative article or post. That means that people come for the information, and are much more likely to pay attention to it now that they have spent their time going to the place that you have linked. 

Effective communication is all about finding the right balance between short lengths and high amounts of information. It’s a hard balance to strike, but finding it can lead to massive success. 

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5: Surprise People When They Don’t Expect It

One of the most effective ways to run a successful campaign is to pull people in with a surprise. It’s not always easy to surprise people that aren’t very invested in your brand or person, just because they won’t naturally care too much. But when interacting with consistently returning community members, a good surprise here and there can massively boost your reception and follow through. 

Ideally, your surprises should be good ones! Nobody likes a bad surprise, so instead of going for shock factor, go for something that will put a smile on the faces of your community members. This can be an unexpected release of something like a product or art project, or even just an exciting life update. 

At the end of the day, subverting people’s expectations for who you are can be very important when it comes to successfully making a positive impact on your community as a whole. 

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Use Community for a Successful Campaign

Community is a system designed to help leaders grow and engage with their communities. The world is full of so many different people who are seeking out reception for reasons that seem ingenuine, and can feel tacky. The platforms and strategies that Community is based on allow for real interactions that actually make a difference. 

If you are looking for new ways to interact with the people that truly care about you the most, Community is one of the best ways to do exactly that. Instead of throwing time and energy at the wall to see what sticks, focus on building a Community. It’s a time tested and proven way to make a real impact on the world, and functionally operate successful campaigns. 

By following these guidelines, your Community campaigns can quickly grow in their success, and start to truly make a difference in the lives of everyone involved - yourself included.

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Sources: 

Finding Brand Success In The Digital World | Forbes

Be concise | PlainLanguage

7 Ways to Capture Someone's Attention | HBR