Overview
Cloak knows their audience. To create hype for the Cloak x The Oregon Trail collection, the digitally native, gamer-focused clothing brand invited their followers to take part in an adventure by texting them, creating a text-based version of everyone’s favorite elementary school computer game.
Using Community’s Auto-response Keywords feature, Cloak let Members dictate their journey down the trail, described by humorous, nostalgia-invoking replies activated by keywords.
No one died of dysentery, but the text-based adventure did produce results: those who played were rewarded with a 15-minute early access window to the drop, which drove a 23.8% CTR in the collection release text.
When you communicate authentically and directly to your audience, they respond. Community makes it easy to do it in unique, creative ways, at scale. Click here to get started with your own Community Number.
