The Minnesota Vikings set out to grow their Gen Z fanbase and deepen engagement using Community’s SMS platform. Through a 10-day giveaway campaign, the Vikings leveraged Community to personalize giveaways - in partnership with popular brands = based on Gen Z’s interests. The team took fan engagement to the next level, far exceeding their subscriber growth target.
The Minnesota Vikings set out to grow their Gen Z fanbase and deepen engagement using Community’s SMS platform. Through a 10-day giveaway campaign, the Vikings leveraged Community to personalize giveaways - in partnership with popular brands = based on Gen Z’s interests. The team took fan engagement to the next level, far exceeding their subscriber growth target.
By leveraging Community’s SMS platform, the Vikings turned a giveaway into a powerful engagement tool for growing their Gen-Z fanbase. This campaign not only expanded their reach but also set a new standard for how sports teams can activate and retain fans through SMS.
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