John Wick is a popular action film franchise that follows the story of a retired assassin who is forced back into the world of violence. The fourth film in the franchise, John Wick: Chapter 4, was released in theaters on March 24, 2023.
The goal of the John Wick: Chapter 4 marketing campaign was to generate excitement and anticipation for the film's release. The campaign also aimed to drive ticket sales and increase awareness of the film.
The John Wick: Chapter 4 marketing campaign used a variety of tactics to achieve its goals. These tactics included:
- Social media: The campaign used social media to engage with fans and promote the film. The campaign also used social media to run contests and giveaways.
- Digital advertising: The campaign used digital advertising to reach a large audience. The campaign ran ads on websites, in apps, and on social media.
- Public relations: The campaign worked with the media to generate positive coverage of the film. The campaign also hosted press events and screenings.
- Out-of-home advertising: The campaign used out-of-home advertising to reach a large audience. The campaign placed ads on billboards, bus shelters, and other public spaces.
The John Wick: Chapter 4 marketing campaign was a success. The campaign generated excitement and anticipation for the film's release. The campaign also drove ticket sales and increased awareness of the film.
The campaign's results included:
- 75,000+ subscribers acquired
- 99%+ member retention rate
- 80%+ average click-through rate
- 20%+ response rates
- 10,000 new fans opted in during the countdown
- 65,000+ total fans got the private YT link to watch the JW4 trailer with a 1-hour head start before the rest of the world was able to see it!
- Trailer was trending on Youtube in < 2 hours as result of our traffic and virality of fans and press outlets sharing on socials
- 45%+ click through rate on the trailer across the entire audience
- 15,000+ participants within a matter of hours
- 19%+ response rate, 58% higher than our benchmark across partners and a complete sell out of all the special early screenings!
- ~25% Click through rates on the ticket purchase link
- 40%+ click through rates
- 30k + fans visiting the Apple TV+ JW4 content
The John Wick: Chapter 4 marketing campaign was a success. The campaign generated excitement and anticipation for the film's release. The campaign also drove ticket sales and increased awareness of the film. The campaign's results demonstrate the power of a well-executed marketing campaign to drive success for a film.