“It’s the friend to friend text, that makes you feel like you hold an authentic and unique relation with someone, or in this case, with your favorite brand. Community allows that, and empowers your brand to be the friend, even sometimes confidant, that you want to be as a brand with your fans, taking our social media engagement one step further.”

– Guillaume Huin, McDonald’s Social Media Director

"As a CMO, when you look at the trends of cookies going away, more privacy compliance and security regulations on third-party data, you’re looking for ways to build direct relationships"

– Sarah Franklin, Salesforce President & Chief Marketing Officer

"It feels more like you're talking humans rather than screaming into the internet."

– Andi Perelman, VP of Digital for the Pittsburgh Penguins