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Social media marketing and SMS marketing are two of the most effective channels for reaching and engaging with your audience. While often used separately, integrating these two channels can create a powerful and cohesive marketing strategy. In this post, we will discuss some best practices for integrating SMS marketing with your social strategy.
Promote your SMS campaign on social media
1. One of the best ways to integrate SMS marketing with your social strategy is to promote your Community number on your social pages. Share a post or a story that highlights the benefits of subscribing to your Community or specific campaign and include a call-to-action to encourage your followers to sign up. You can also include a link to your Community form in your social media bio or your posts.
Share exclusive content on both channels
2. To provide value to your subscribers and followers, share exclusive content on both your social media and Community. For example, you can share a sneak peek of a new release or a behind-the-scenes look at an upcoming event on both channels. This not only keeps your audience engaged but also helps to reinforce your brand message across multiple channels.
Use SMS to drive traffic to your social media pages
3. You can also use your Community to drive traffic to your social pages. Send messages that highlight your social media channels and encourage your subscribers to follow you on those channels. For example, you can send a message that says, "Follow us on Instagram for exclusive content and behind-the-scenes access!" OR vice versa “Follow us on our Community number at XXX-XXX-XXXX for exclusive content and behind-the-scenes access!”
Use social media to build your SMS subscriber list
4. Your social media channels can also be a powerful tool for building your Community subscriber list. Share a post or a story that promotes your SMS campaign and encourages your followers to sign up. You can also run a social media contest or giveaway that requires participants to subscribe to your SMS campaign to enter.
Coordinate your messaging across both channels
5. To create a cohesive marketing strategy, it's important to coordinate your messaging across both your social media and Community. Make sure that your messaging is consistent and reinforces your brand message. For example, if you're promoting a new release on social media, send an SMS message that highlights the same release and encourages subscribers to check it out.
Monitor and measure your results
6. Finally, it's important to monitor and measure the effectiveness of your integrated marketing strategy. Use analytics tools to track your open rates, click-through rates, and conversion rates for both your social media and Community. This can help you to identify what works and what doesn't and adjust your strategy accordingly.
In conclusion, integrating Community with your social strategy can create a powerful and cohesive marketing strategy. By promoting your SMS campaign on social media, sharing exclusive content on both channels, using Community to drive traffic to your social media pages, building your SMS subscriber list on social media, coordinating your messaging, using SMS to enhance your social media customer service, and monitoring and measuring your results, you can create an effective integrated marketing strategy that delivers results.