Yotpo recently announced its exit from the SMS and email marketing space, transferring its SMS customer base to Attentive. For many brands, this raises a critical question: Do we automatically migrate to Attentive, or is now the moment to re-evaluate our messaging strategy?

If you’re a Yotpo SMS customer, this transition is an opportunity to consider a solution built less around blasting and more around bonding. If you’re looking for deeper engagement, ease of use, and long-term value, Community deserves a closer look.

What Just Happened and Why It Matters

In July 2025, Yotpo announced that it’s sunsetting its SMS and email products, selling that segment of its business to Attentive. This transition reflects the increasing complexity and specialization of the messaging landscape. The move leaves many brands, especially those without a dedicated martech team, rethinking their strategy and asking: what is the best sms marketing platform for my business goals?

The real question is not just who can do mass SMS Marketing, but who can help you build better, deeper connections, through more effective texts.

Before automatically moving to Attentive, ask yourself these key questions:

How are you building relationships beyond purchase?

Attentive is optimized for transactional campaigns: cart recovery, flash sales, limited drops. But what happens after the click?

Community fosters two-way, personalized, continuous conversations that keeps your audience engaged long-term, not just at checkout.

What level of access do you have to your audience data?

One major concern with platforms like Attentive is access to individualized first-party data. Many brands don’t realize they’re paying to access aggregate audience insights instead of building their knowledge base on unique customers.

With Community, you own each individual relationship. You collect zero- and first-party data, segment smarter, and retain that insight without a middleman. You will always know exactly who is receiving your messaging. And can get as granular as location, age, gender, likes and preferences, and more. 

How much internal time is required to run a campaign?

Attentive can be powerful but complex, especially for businesses without a dedicated team of specialists. Customization often requires technical setup, expertise, and time.

Community is ready to use out-of-the-box. No development needed. Most brands can launch campaigns and automated journeys within days, not weeks.

After a conversion, how do you continue the conversation?

Most SMS platforms are transactional and are not conducive to ongoing conversation beyond the point of purchase. But there’s real value in reengaging customers to keep the conversation going. In fact, Gartner recently released a study and 73% of Chief Revenue Officers are more focused on expansion than net new deals. So what could you do? Thank customers for their purchase? Ask about their experience? Curious which product they loved most? Offer tailored recommendations? Get a glimpse of how they are using your product? What are they looking to buy next? 

Community enables your team to send personalized follow-ups, collect feedback, and turn one-time buyers into engaged, loyal fans.

What’s the onboarding time from signup to first send?

Attentive’s onboarding can take weeks and often requires onboarding or customization fees.

With intuitive tools, a dedicated onboarding team, and 24/7 resources library, Community is so easy to use, that you can be up and running in days, not weeks.

Why Community Is the smarter alternative

Community is built for more than just conversions. It’s designed for real engagement. With powerful segmentation tools, you can target the right audience, reduce send costs, and increase conversions. More importantly, Community enables authentic interaction: ask questions, learn what your audience cares about, and personalize every message to deepen the relationship.

Built for conversational engagement

Unlike campaign-only tools, Community helps you:

• Gather zero and first-party data for smart segmentation
• Send personalized messages catered to individual interests, at scale
• Trigger real-time responses based on user behavior
• Segment your audience based on preferences, location, sign-up method, or custom data
• Engage in two-way conversations that feel 1:1, at scale
• Spend less with tailored, high-performing texts 

Integrates your own data

With Community, you can easily capture demographic data like age, gender, and location, along with interests and preferences to better understand your audience. You can also integrate your existing CRM, CPD, or other sources, allowing you to personalize messages based on what you already know and tailor every interaction to your brand’s voice.

Fast time-to-value

No engineers? No problem. With Community, onboarding is quick and easy, thanks to an intuitive platform and the support of a team that’s done this with brands like McDonald’s, the NFL, Universal Music, and many more.

Ready for a better way to text?

If you are a Yotpo customer looking for simplicity and direct connection with your customers, Community will feel like an upgrade, not a departure.

Let’s talk. We’ll help you evaluate the best path forward, not just the path of least resistance.

Book a 15-minute demo today and see why Community is trusted by 2,000+ iconic brands, artists, athletes, and creators.