Finding the best way to market in the modern world has always been a moving target. The marketing landscape today is wildly different from how it was even ten years ago, which can be incredibly overwhelming to marketing professionals today, much less small businesses who are just trying to make it by. With the world changing so fast and so often, it can often be very difficult to find the marketing strategy that will work best for you and your business. 

One of the most important parts of marketing is finding strategies that are consistently new, fresh, and exciting. Due to that, many businesses are looking for alternative ways to market themselves, and make a real impact in the modern world. 

Here are a few alternative marketing strategies that will help you to truly launch your business in a way that is effective, exciting, and excellent. 

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What Is Your Marketing Objective?

The goal of marketing is simply to show people your products or services, and convince them to look to you to solve their problems. Fundamentally, marketing is all about trying to prove to people that you can solve the problems that they have, and do it better than anyone else. 

Marketing itself is a fairly general term that encompasses a lot of different aspects of running a business. Some of these functions of marketing include: 

• Building brand awareness
• Developing relationships with customers
• Increasing sales
• Increasing the market share of a company
• Increase a company’s profit
  

There are many more functions of marketing, but those are the primary things that most marketing professionals are focused on. 

The way that people do this in the modern world is constantly changing and developing. There are tons of new technologies and platforms that are constantly appearing, and new ways to get access to people’s attention and focus. To remain competitive as a company, marketing teams need to be very good at riding the waves of marketing to find the most effective ways to market. 

That is why so many companies are turning to alternative forms of marketing. As time goes on, new ways to market are constantly showing up, which makes the world of marketing much more exciting. A huge reason why some companies don’t work out well is because they are still using old methods of marketing, and are becoming irrelevant to people who are naturally gravitating to newer and more effective platforms and systems. 

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What Are Alternative Marketing Strategies?

At the end of the day, these new alternative marketing strategies have a good shot at being the standard ways to market. As technology is becoming more and more prevalent in people’s lives, it’s natural that marketing strategies are starting to focus a lot more on catering to those places specifically. A lot of alternative marketing strategies make use of new technology and developments in one way or another, simply because the online world is a lot newer and opens more doors than pretty much any other system. 

But as people are gravitating towards online marketing more and more, don’t forget the most important thing to focus on in marketing - genuine engagement. A lot of these marketing strategies focus intensely on trying to recapture the genuine interactions that people are commonly looking for, and often lacking in traditional marketing approaches. 

Here are some incredible alternative marketing approaches that can start to truly advance your marketing efforts to new heights! 

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Community Text Marketing

Community is a platform that uses an old marketing strategy, SMS marketing, and rebuilds the platform to help cultivate genuine relationships and interactions with a community. It’s all about making sure that community members feel heard and appreciated through actual texts and messages that come straight from their leaders. 

One of the best parts about Community is that it doesn’t require any movement or app downloads of any kind. Rather, Community is based on text message marketing, and as long as the person has a phone with texting capabilities, they will be able to use the service. This high level of accessibility and communication that comes with using Community makes it an incredibly powerful tool to build into communities that already exist around a business or person. 

People are craving direct contact with the people that care about them the most, and Community makes that easy and effective. It takes the highly usable and large scale of SMS message marketing, and expands it to make it so much more accessible and functional. If you are looking for ways to turn your clients and customers into a genuine community, check out this website today! 

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Guerilla Marketing

Guerilla marketing is one of the most powerful tools that marketers can use today, but it’s also one that requires the most forethought and intentionality. The whole idea behind guerilla marketing is to do something incredibly unique and powerful in the sight of a lot of people, so you can grab their attention in an effective way. 

Often, businesses making use of guerilla marketing will try to find something that makes the biggest statement possible for the smallest price possible. Finding a strategy that is unique will often take a lot of brainstorming, but often the most effective strategies are the ones that feel the most homegrown and organic. People love hearing stories and seeing pieces that have a very human feel, and an exciting energy. 

Common examples of guerilla marketing almost always focus on thinking outside the box. These strategies often include putting a prop or display in public so that people can interact with it, creating an experience for people, or even just releasing the product or service in an interesting way. At the end of the day, the biggest thing to focus on in guerilla marketing is wowing your audience, and showing them that you’re not afraid to think outside the box. 

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Testimonial Marketing

The primary focus with testimonial marketing is showing people that other people are using your products or services, and have had positive experiences. Having pleased customers put their experiences into their own words and then sharing those thoughts with people is a great way to show your audience that you are a viable solution to their problems, because you also fixed someone else’s problems. 

Often, it can be hard to just trust what a company says about their product. Of course every company thinks their product or service is incredible, they’re the one making it! But when you show potential customers that other people who aren’t associated with the company think that what you’re selling is great, it can make a much bigger difference. Testimonial marketing is a fantastic way to show people that you are a legitimate and proven and trustworthy company. 

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Influencer Marketing

Influencer marketing is fairly simple to testimonial marketing, except it focuses more on who is giving the testimony. Today, social media is filled with people known as influencers who inspire people to live their lives in new ways, and follow their styles and opinions. Many people base a lot of their decisions on what their favorite influencers and significant figures do in their lives. Therefore, if you get influencers to promote your products and services, it can lead to their followers wanting to look for you as well. 

Influencers are a huge part of the modern marketing culture. They can have a lot of influence on the public opinion on something, and if they have the right experience with a company, it can make all the difference in terms of marketing. Working with influencers is a fantastic way to reach out to people on social media, and start growing your own audience. 

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Seasonal Marketing

Seasonal marketing is all about understanding the natural flow of the seasons of the year, and knowing how to change up your marketing strategy to fit it. This usually means advertising different things to relate to upcoming holidays, national events, or other seasons worth celebrating. It makes your marketing a lot more effective as a whole, and can help your business to focus on providing exactly what people want, exactly when they want it. 

For example, if you can specialize your marketing and branding to be focused on the holiday season during December and late November, that will make your marketing much more effective. The whole point is to show that your business cares about the exciting and ever-changing seasons of life, and is willing to celebrate it alongside customers. Using your social media presence on platforms like Instagram, Facebook, and Twitter can help you to accentuate your relatability and relationships with your customers. 

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Conclusion

Marketing in the modern world is something that is constantly changing. Ever since marketing was even a popular thing for businesses to focus on, people have been trying to find new ways to reach their customers. Finding new ways to introduce new customers to your business will always be an exciting task to undertake, and can help your business growth immensely. 

Out of all of these alternative ways to market, using Community to engage with and grow your own customer base is one of the few that provides real personal interactions at a good scale. If developing relationships and fostering interactions with your community is your highest priority, making use of Community texting is one of the best ways to do that. Find out how to grow your community today by checking out our website! 

Sources: 

5 Alternative Marketing Methods | Black Dog LLC

New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus | Social Media Today

What is seasonal marketing? | My Customer