Texting is one of the most powerful tools that people can use for communication in the modern world. It’s a versatile medium that is incredibly portable and easy to use. One of the highest priorities of texting is accessibility, which makes it one of the most popular means of communication between people on a daily basis. 

While texting has been commonly used for normal personal communication, it also has a wide array of applications for businesses and professionals. As time has gone on, more and more businesses have started to use text messaging as one of their primary modes of internal and external communication. 

Through this increased need, many third party developers have started making their own platforms that allow people and businesses to communicate amongst themselves. Here is why these third party android messaging apps are so important, and which ones can serve you best. 

‍

Why Use Third Party Messaging Apps?

A big question that a lot of people have regarding these third party apps on android phones is quite simply “Why should I use them?” While it may initially seem like something that doesn’t make a lot of sense due to the powerful nature of the native text messaging apps on smartphones, these are actually very important apps to look into for business use. 

These messaging apps typically fall into two broad categories: internal and external communication. 

Internal communication messaging apps are great for propagating more effective communication within teams and groups within an organization. This can make it easier for business partners and their teams to communicate more efficiently, and make group chats more streamlined and usable. Especially on android phones, group chats are well known to be inconvenient and inefficient, so having platforms to make group chats more effective is incredibly valuable. 

External communication messaging apps are designed to help communicate with the communities around a business or person. These are incredibly powerful and useful for marketing uses, or simply just engaging with clients, consumers, and community members. Normal texting services aren’t very good at interacting with a lot of people at the same time, and can tend to be very inefficient when reaching out to groups. These external communication messaging platforms make mass communication easy, efficient, and effective. 

‍

Community

Community is most commonly used as an external communication messaging app. It combines all of the features of a good external communication app with all of the benefits of personal texting apps. It makes use of the wide range of good external communication apps, while being able to provide personalized communication at whatever scale the user determines. 

Community is exceptional at making it easy for businesses and significant figures to reach out to their communities in incredibly effective ways. The platform is created in specific ways that allow for effective communication in almost every industry, and can allow for incredibly enhanced marketing abilities and communication between community leaders and their communities. 

At Community, the main priority is to focus on the main building blocks of communication - interpersonal relationship building. Community’s platform allows for scalable engagement, which can allow people to effectively feel connected to their community leaders in a way that other external messaging apps don’t. 

At the end of the day, Community is an incredibly powerful tool to grow and engage with a company’s clients and customers, and continue to develop existing relationships. It has been tested and proven to be massively successful and effective in a wide range of industries, and can be a powerful tool for virtually any business looking to expand their communicative power. 

‍

Google Messages

Google Messages is a very powerful internal communication messaging app. This is actually one of the most common texting applications on android phones, and even comes as the default texting app on a lot of devices. It’s wide use allows it to be very powerful when communicating with android phones. 

While many texting apps rely solely on SMS or MMS messaging, the Google Messages app actually uses these technologies along with wi-fi communication to enhance the quantity and quality of features that it offers. It’s creation by Google also allows for a much tighter integration with other apps that Google makes, which makes it more effective when communicating important information between people. 

While it doesn’t have services that allow for mass texting like Community, it is one of the most popular texting apps for one to one communication and personal situations. It can also be useful for business purposes in the way that its platform has a wider range of features that can streamline communication. It’s common use also means that it is likely already very familiar to most Android users, and can be a powerful tool for getting messages across with more efficiency and effectiveness. 

‍

Whatsapp

Whatsapp is another popularly used messaging app that is primarily used for internal communication. However, as time has gone on, Whatsapp has released a business oriented app that is focused on external communication features. It has a few features that make it so that small businesses can communicate with shortcuts that allow for quick default messages. These can help to streamline business processes in texting, and make it a little easier to communicate at a higher scale than with regular text messaging. 

The regular Whatsapp messaging app is an app that primarily uses Wi-Fi and data for messaging instead of SMS or MMS messaging. This means that it doesn’t require a traditional phone plan to use. It also provides a lot of similar features to regular text messaging, as well as a few features that are generally designed to make the platform itself more internally integrated. It is a great way to cultivate a more stylized flavor of internal communication, and can make it easier for people who don’t want to use their phone texting plans for communication. 

‍

GroupMe

GroupMe is another highly effective tool for internal communication within businesses. Where most communication platforms tend to be fairly ineffective when communicating in group chats, GroupMe makes that feature their entire focus and specialty. GroupMe allows business and groups of people to communicate in incredibly effective group messages, and provides a lot of tools to help make group communication much more efficient and effective. 

It’s hard to make group chats work well due to the amount of notifications that they produce, and how hard it is to consistently have interaction from all members of the group. GroupMe is available on virtually all platforms, so it can actually make it much easier to communicate with people who use different brands of phones and other communication devices. If creating more effective internal group messaging for a business is the highest priority, odds are good that GroupMe is a great choice. 

‍

Facebook Messenger

Facebook Messenger is a very popular choice for many businesses. This is because it capitalizes on integrating with Facebook, which is one of the most popular social media services for all kinds of businesses and significant figures. When a consumer is looking for a business on Facebook, often the first way that they will choose to reach out is over Facebook messenger, just because it’s already right there. 

Facebook Messenger is almost like a middle ground between internal and external communication. It provides one to one communication and group messaging capabilities, but its primary business function is to make it easy for large amounts of people to find the community leaders, like external communication messaging apps. It is a very versatile app to use, and will often get a lot of traffic from consumers looking for a good way to communicate with businesses effectively. 

‍‍

Why Community is Best

When it comes to communicating to large numbers of people at one time, it’s honestly hard to beat Community. While many similar external communication messaging apps limit the texts sent to basic templates, Community uses features like Clustering and Filtering to make sure that everyone receives personalized messages, just for them. It has never been easier to communicate at the scales that Community provides. 

Community also focuses intently on the word upon which it was founded - Community. This texting service promotes actually growing communities around a business or a person, or stimulating the growth and development of a community that already exists. It’s often hard for businesses and leaders to find ways to actually interact with their community, but Community makes it easy for every member of a community to feel valued and connected to their leaders. 

‍

Conclusion

At the end of the day, every business’s needs are unique. Sometimes, the biggest place in which they are struggling is with their internal communication, which can lead to needing to find a good group messaging app. But often, the best way to grow the marketing and external communication of a business is to focus on external communication apps like Community. 

If you or your business are looking for the next step towards having a more effective outreach program, check out Community’s website today. Starting your Community today can mean a massive uptick in success tomorrow, so don’t hesitate to reach out to our team! We are here to make sure that your business turns into a place where you can truly start engaging with the people that care about you the most! 

Sources: 

Messages by Google - A simple, helpful text messaging app | Google

Features | Whatsapp

Group text messaging with GroupMe | GroupMe

Messenger | Facebook