Introducing Community

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Community matters.
We need a place where we can be seen and heard, support and be supported, inspire and be inspired. In different communities we play different roles. Sometimes leader, sometimes member. Sometimes conversation starter, sometimes contributor.

We’re encountering massive challenges to authentic communication- scale and speed (Dunbar's Number, meet Moore's Law). More talk, more chat, more messages, more friends, more followers and more platforms have only served to decrease the quality of our interactions, making it difficult to have meaningful connections.

That's why Community is here. To help community leaders build real relationships with community members. Using a medium with massive reach, on a channel we all cherish—text.

Imagine texting with artists, celebrities, visionaries—the leaders you respect and admire—the same way you do with your mom or best friend. Imagine texting with your fans, supporters, or patrons that very same way, with smart, powerful tools to help you engage in direct, meaningful communication. At scale. This is the reality we’re building at Community.

We're optimizing reach and engagement via text.
Text messaging is super simple and surprisingly smart. It’s ubiquitous and familiar—built into every phone in the world, with no apps to download or learn.

Text messages have ridiculously high open rates (like 90%-of-them-read-within-three-seconds high). Our phone numbers are precious and personal. Giving out your number feels like an intimate exchange. We care about the texts we get because we care about who they’re from.

84% of sharing happens via channels like text.
Articles that inspire, images we love, events we *need* to attend—we share them with the people we care about. And they do the same.

The vast majority of social tools aren’t designed for this level of reach or engagement.

Community is not an evolution of social media. It’s a break away from it.
Email and direct messengers focused on one-to-one communication are high effort and low coverage.

Social media’s forte is one-to-many communication. And potential reach appears high, but algorithms suppress posts and limit exposure, effectively penalizing community leaders as their audiences grow. Plus, it's hard to have a conversation on a megaphone, or to get to know an audience in anonymous demographic averages, or to connect meaningfully when you can’t target posts in meaningful ways.

One-to-Community communication is what excites us.
Audiences made of individuals, with names and faces, interests and opinions, hometowns and pronouns. Conversations that are personal, relevant—and above all—wanted. Where community leaders own the relationships and create the engagement, not algorithms. All on a channel we know, use, and love.

We’re creating the conditions for real, meaningful connection.
Between artists and fans, creators and patrons, faith leaders and congregants, companies and customers, elected officials and constituents. Between individuals with shifting layers of identity and relationship, with a constant desire for real, meaningful connection.

We are building Community to be a place where great community leaders can be authentic and members can be seen and heard as individuals. In a climate free from bullying and toxicity, leaders can support the people who support them by speaking directly to them—instantly. Here, they aren’t criticized for, or penalized by, the size of their audience, but rather propelled forward by the quality of their interactions.

We make technical, product, and business decisions around creating deep, intrinsic value for our customers—not revenue for advertisers. In turn, they pay monthly or annual service fees for 100% audience reach and limitless segmentation.

We’re already busy helping some of the most prolific community leaders reach and respond to their members in a way that outperforms the pay-to-play, throttled engagement of traditional social media platforms. I think we’re all ready for a fresh start to communication. Let’s start over together.

Crowns & Hops
Beny Asburn & Teo Hunter
Founded by Beny Ashburn and Teo Hunter. Hunter & Ashburn disrupted the status quo of the craft beer industry, and built a brand that is bigger than beer - Crowns & Hops Brewing Co. Through curated events, content and premium product, Crowns & Hops Brewing Co. is the first ever craft beer brand that bridges communities of color, dope culture and craft beer.
TBA
Intersectional Environmentalist
Leah Thomas
IE is a resource + media hub exploring the intersections of social + environmental justice. The platform was founded by environmentalist Leah Thomas, who is based in Ventura, CA. Leah is also the founder of eco-lifestyle blog @greengirlleah.
323-310-9781
PHrequency8
Arreale Davis
A marketplace for handmade and one of a kind HBCU fraternity and sorority-related goods, with a focus on green marketing and environmentally friendly products.
818-650-4117
MILO
Lybroan James & Gary Mack
A disruptive EdTech platform that provides training, services and assessment tools designed to help education professionals close learning gaps for underserved students by creating communities and culturally affirming learning environments through equity, innovation and engagement.
TBA
OldVine Florals
Itika Oldwine
Since 2017, Itika Oldwine has been creating blooming masterpieces and giving a modern twist to the flowery landscape of LA through beautiful floral designs.
213-516-6180
Sip & Sonder
Shanita Nicholas & Amanda-Jane Thomas
The premier destination in Inglewood for creatives, entrepreneurs, freelancers, curators, and everyone in between to simply exist, grab a cup of coffee, connect, create, and put sonder into action. Its mindfully curated coffee and innovative programs and partnerships solidify Sip & Sonder as one of the premium coffee and lifestyle brands in Los Angeles and beyond.
310-496-1883
With/Creators
Jennifer Pauline
A Black and Brown centered community and storytelling agency on a mission to amplify marginalized stories. As a support system for creators and founders, it also serves as a lifestyle brand and content platform that sits at the intersection of creativity and well-being.
310-356-9548
TruNude
Danai Pointer
A disruptive fashion and technology platform specializing in custom nude color-matching. Made in Los Angeles by a talented team of women, TruNude’s line includes sustainably made skin tone undergarments (t-shirt bra, bralette, panty) in luxurious, ethically sourced bamboo fabric.
310-742-0881
Black Out the Ballot
Jen Bui & Vizion Jones
A Collective of Creatives committed to changing the infrastructure to ensure radical equity, social justice, and financial empowerment for disenfranchised communities.
310-359-0946
Honey's Kettle
Vincent & Dr. Arlene W. Williams
This New, Old Fashioned business has been serving up fresh Honey's Kettle Fried Chicken for nearly 40+ years with locations in Culver City, Downtown LA and Hollywood. The Los Angeles food institution also offers hand rolled buttermilk biscuits, kettle cooked fries, locally sourced honey, sweet pickles, Ice-Shaker lemonade, secret sauce, shucked corn, and more.
310-347-4531
As the co-founder and CEO of Community, I want to make sure our brand reflects what we truly stand for, not just in words, but in the actions we take. We exist to keep people connected to the conversations that they choose to be part of - we choose to connect with Black-owned businesses in SoCal.  For more information on Community or if you want to hear more from me, feel free to text me: 716-330-3003.

Other Leaders on Community include: Slutty Vegan; UNWRP; We're Not Really Strangers; Bobby HundredsThe Shade Room; Patrisse Cullors; Kerry Washington; and more

- Matt Peltier
716-330-3003
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