We need a place where we can be seen and heard, support and be supported, inspire and be inspired. In different communities we play different roles. Sometimes leader, sometimes member. Sometimes conversation starter, sometimes contributor.
We’re encountering massive challenges to authentic communication- scale and speed (Dunbar's Number, meet Moore's Law). More talk, more chat, more messages, more friends, more followers and more platforms have only served to decrease the quality of our interactions, making it difficult to have meaningful connections.
That's why Community is here. To help community leaders build real relationships with community members. Using a medium with massive reach, on a channel we all cherish—text.
Imagine texting with artists, celebrities, visionaries—the leaders you respect and admire—the same way you do with your mom or best friend. Imagine texting with your fans, supporters, or patrons that very same way, with smart, powerful tools to help you engage in direct, meaningful communication. At scale. This is the reality we’re building at Community.
We're optimizing reach and engagement via text.
Text messaging is super simple and surprisingly smart. It’s ubiquitous and familiar—built into every phone in the world, with no apps to download or learn.
Text messages have ridiculously high open rates (like 90%-of-them-read-within-three-seconds high). Our phone numbers are precious and personal. Giving out your number feels like an intimate exchange. We care about the texts we get because we care about who they’re from.
84% of sharing happens via channels like text. Articles that inspire, images we love, events we *need* to attend—we share them with the people we care about. And they do the same.
The vast majority of social tools aren’t designed for this level of reach or engagement.
Community is not an evolution of social media. It’s a break away from it.
Email and direct messengers focused on one-to-one communication are high effort and low coverage.
Social media’s forte is one-to-many communication. And potential reach appears high, but algorithms suppress posts and limit exposure, effectively penalizing community leaders as their audiences grow. Plus, it's hard to have a conversation on a megaphone, or to get to know an audience in anonymous demographic averages, or to connect meaningfully when you can’t target posts in meaningful ways.
One-to-Community communication is what excites us.
Audiences made of individuals, with names and faces, interests and opinions, hometowns and pronouns. Conversations that are personal, relevant—and above all—wanted. Where community leaders own the relationships and create the engagement, not algorithms. All on a channel we know, use, and love.
We’re creating the conditions for real, meaningful connection.
Between artists and fans, creators and patrons, faith leaders and congregants, companies and customers, elected officials and constituents. Between individuals with shifting layers of identity and relationship, with a constant desire for real, meaningful connection.
We are building Community to be a place where great community leaders can be authentic and members can be seen and heard as individuals. In a climate free from bullying and toxicity, leaders can support the people who support them by speaking directly to them—instantly. Here, they aren’t criticized for, or penalized by, the size of their audience, but rather propelled forward by the quality of their interactions.
We make technical, product, and business decisions around creating deep, intrinsic value for our customers—not revenue for advertisers. In turn, they pay monthly or annual service fees for 100% audience reach and limitless segmentation.
We’re already busy helping some of the most prolific community leaders reach and respond to their members in a way that outperforms the pay-to-play, throttled engagement of traditional social media platforms. I think we’re all ready for a fresh start to communication. Let’s start over together.