Kerry Washington took to social media to celebrate a special anniversary: one year of giving out her phone number to anyone who wanted to text her. While this action may be deemed as what Kerry initially thought might be “crazy,” she enthusiastically reported “I’m so happy that I did it… I feel so much more connected and close to you...”
Kerry talks to her Community about a wide array of topics, texting about everything you’d imagine texting with a friend about, from workout regimens to TV shows, music and red carpet moments. The difference is that when you’re part of Kerry’s Community, your friend is an award-winning producer, director and acclaimed actress.
When you join Kerry’s Community, she asks what you care about, allowing her to curate conversations that are most relevant to your interests. Community can automatically groups keywords into segmented Communities, which lets Kerry to do things like poll members within her fashion Community on what she should pack for Sundance.
During the premiere of her film American Son at Toronto International Film Festival, Kerry used Community to find and text members in the Toronto area. Those who responded were treated to an invitation with extra tickets to the festival, an interaction made possible by the in-the-moment, direct communication that happens through Community.
With one year under her belt, Kerry’s excitement for Community and her ability to connect with her audience on the things that mean the most to them seems only to be growing. We can’t wait to stay in touch and see what else she’ll bring to her Community.
Learn more about starting your own Community by texting us at (323) 347-3010.