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So how can companies break through the noise? Though it may seem difficult, it is not impossible. Finding and creating loyal customers is just based on some of the most simple things you can do: create relationships, stimulate interaction, and cultivate communication.
That’s why Bulk Texting is so important: it takes a message that a company wants to send and delivers it in an intimate, personal, and concise way. It’s one of the most effective and valuable tools that companies have at their disposal in the modern era and can work much more effectively than just using standard advertising.
Read on to find out more about bulk texting, and how you can use it to your advantage!
What is Bulk Texting?
The modern world is filled with advertisements. There are tons of constant signs, pop-ups, and messages trying to capture the world’s attention. While each advertisement is trying to break through the clutter and noise that the modern world creates, few types of messages actually break through to people. With all of the constant vying for attention, most people have learned to tune out and block the noise and often just forget that it even exists.
According to Digital Marketing experts, most Americans see or are exposed to anywhere between 4,000 to 10,000 advertisements every single day. Taking that into consideration, how many ads do you actually remember seeing? If you think about your day thus far, how many ads stuck out to you enough that you can still remember them? The odds are good that most of those ads were either consciously or subconsciously blocked out just because you’re so used to seeing them.
Bulk texting, also known as Bulk SMS, is a technique that many companies employ to send out individual messages to a large number of people at the same time. Typically, one message is sent, and that single message is received by many people individually.
The single text is received on an individual basis. It’s not a group message but instead works as if the sender is texting every person individually. However, it uses a computer program or application to send all of those messages simultaneously so that the messages are sent as efficiently as possible.
Bulk texting has a high capability for sending out spam messages; there are a lot of laws and regulations around bulk texting as a marketing practice. Legally, no company or organization can send text messages to someone without producing evidence that they received consent from the person to do so. This saves a lot of people from receiving an excessive amount of messages that they didn’t sign up for or from products that they have no interest in.
However, it does make it a little bit harder for people to send bulk texts properly. However, when using a high-quality tool for the job, such as Community, bulk messaging can be done easily and efficiently while maintaining full legal compliance.
How Bulk Texting is Used in the Modern World
There are many ways that Bulk Texting is used and implemented by various companies, organizations, and individuals. It’s a highly personal and direct way for people to communicate to their communities and can help to stimulate real growth in their reach and interaction levels.
Here are a few specific ways that bulk messaging can help you reach your consumer.
Announcing an Event
One of the best times to use bulk text messaging is when you are announcing an event. This used to be done mostly with emails, but emails have become a less direct way to reach people as time has gone on.
However, with texting, most people will see and respond to messages within a matter of minutes, as opposed to the hours or days that it might take them to check their emails.
This creates a much quicker and more direct line of communication between the sender and receiver and can help notify people much more effectively. Texts that are brief and concise can help people know exactly what’s happening, where it’s happening, and when.
This is an incredible way to get people exactly where they need to be easily and engagingly.
The Demographic Filters that Community provides are very helpful in this situation because events are often location-based. Community can help send these event notifications only to people within a reasonable distance to interact with people who would value that message.
Sharing and Update
Another great use of bulk texting is to share updates with a population of people. It could be a reminder of the release of a product, the celebration of a milestone, or anything else relevant to your product and your business.
Text messages are much more effective at grabbing people’s attention and are much more capable of actually stimulating action. Community’s Clustering feature allows Leaders to send specific messages to the members that will most likely be interested in that information. It is very easy in Community’s interface to manually customize these groups and make them applicable to all the people who receive them.
However, sometimes the update that you want to deliver is too big for just a text message. If that’s the case, a great thing to do is to bulk send a link to a website, blog post, or video that delivers the rest of the update.
That’s a great way to both grab their attention and make them aware of the full message.
Bulk texting is incredible at creating actual genuine interactions between the sender and the receiver. Especially with Community, bulk texting and messaging can be personal and genuine, instead of just another spam text that they receive.
Community helps Leaders create genuine connections between themselves and their audience. It’s an incredible way to reach out and create an interaction that deepens the customer’s relationship with the companies or people they are following.
Sending text messages at specified times allows people to interact with your message fully, allowing it their full attention. Community’s Scheduled Texting feature allows Leaders to send text messages at the perfect time, even from their computers.
If you’re looking for ways to create genuine connections and interactions with your customers, Community is the best way to do that.
How Send Bulk Text Messages from a Computer
Using Community’s interface to send bulk text messages is simple and easy to understand while still providing in-depth tools to enhance personalization and engagement.
There are many different ways that texts can be sent out, and they can be customized to a very large degree. Personalization often means that the same text won’t work for all people. With Community, you can send text messages to people in clusters.
Clustering is a way to organize members, not as statistics, but as actual people. It considers where they are located in the world and who they actually are to determine what they want to send them. This makes it so that people are much more likely to interact with the messages that are sent.
Sending these messages from a computer is as simple as going onto the online interface, writing the messages that you want to send, choosing which clusters you want to send them to, and hitting send. After that, the interaction and responses can start coming through virtually instantaneously.
Why Community is Different
The truth is, there are a lot of bulk text messaging services available on the market. What sets apart Community? The answer goes down to the very root of communication: interpersonal communication and interaction.
Often, marketing teams and advertising agencies can forget that people are actually, well, people. Nobody wants to be treated like a target just to throw ads until they hopefully buy something. People want to be treated like the living and breathing people they are, which requires a system where one-to-one interactions are both common and genuine.
People are really good at telling when they’re just being given an advertisement and nothing else. That’s what a lot of Bulk Text messaging companies do: just shoot out a quick update, a small reminder, or something that the receiver is going to look at and immediately forget. Community is different because it actually cultivates responses and builds up the community at large.
Here at Community, we don’t call our clients “influencers” or “celebrities” or anything of the type: we call them Leaders. That’s because they are the Leaders of a real Community, whether it’s based around their work, their art, or their life. People want to interact with the person behind the camera and really get to know them personally, as well as feel seen by them in a real way.
The goal of Community is to take the medium of bulk texting and make it matter to people. The fact is, people respond when they feel heard and listened to by their Leaders, and that’s why Community is so important. If you’re looking for the next step in cultivating an audience of members who genuinely want to hear and be heard by you, there’s no better place in our opinion than Community. Check it out, and get your number today!
How Many Ads Do You See in One Day? Get your Advertising Campaigns heard | Red Crow Marketing
What is a Bulk SMS? | Bandwidth
Bulk SMS – who should use it, when and why? | Horisen